Local Media Association and BIA/Kelseys Digital Agency Summit to Showcase Best Practices of Digital Agencies Owned by Local Media Companies


Chantilly, VA and Traverse City, MI (PRWEB) October 16, 2013

Neighborhood Media Association and BIA/Kelsey are gathering leading digital media and marketing leaders at The Digital Firm Top, Nov. 6-7, in Chicago, to analyze the most current business models, technological developments and adoption trends in digital firm solutions for little and medium-sized local media companies. The program will focus on the very best practices that are changing how regional media business utilize digital companies.

. Featured speakers consist of: .
. Rick Ducey, Managing Director, BIA/Kelsey . Jed Williams, VP, Consulting and Elder Analyst, BIA/Kelsey . Mark Poss, Red Wing Publishing/Big Fish Digital . Emily Walsh, Observer Digital Media . Will Scott, CEO, Search Influence . Gregg Walls, Vice President, Reseller Channel, LocalEdge . Peter Newton, President, GateHouse Ventures/Propel Advertising . Amie Stein, Director of Training & & Development, Local Media Association . Garrett McClure, National VP of Affiliate Partnerships, Centro . Shannon Kinney, Creator, Client Success Policeman, Dream Neighborhood Digital . Brendan King, CEO, VendAsta . Chris Marentis, CEO, Surefire Social . Steve Weaver, CEO, Growth Weaver . Trevor Sumner, President, LocalVox . Ruth Presslaff, Founder, Presslaff Interactive Revenue

The next twelve to eighteen months will determine the digital agency chance, and the duty local media and commerce gamers will have in it, stated Rick Ducey, handling director for BIA/Kelsey. Advertisers want to handle less sales representatives while likewise having access to effective cross-platform and incorporated options for their campaigns. This conference is incredibly timely, and we are excited to be producing it with LMA.

. Digital firms are producing brand-new and profitable revenue streams for neighborhood media business of all sizes, said Nancy Lane, head of state, Neighborhood Media Organization. This two-day summit will offer important programming on the best opportunity locations and consist of analysis of emerging opportunities like native marketing and blog post advertising. Anyone who runs a digital agency or is considering it will want to attend this one-of-a-kind event. We are also delighted to have BIA/Kelsey as our partner this year.

. Digital Firm Top session highlights include:

. Digital Company Outlook for 2014 . Video Advertising – Financially rewarding Item Providing . Targeting Franchise business . Native Advertising – A Hot New Trend . Case Studies: Staffing, Structure, Training & & Measuring Results . BIA/Kelsey Projections for Digital Firm Categories for 2014 and Beyond . Using an Inside Sales Group to Offer Lower Price Point Plans . Roundtables: Monetizing Social, Tripling Your Search Profits and Even more . Why Employment Ought to Be Part of Your Digital Firm Offerings . Leverage LinkedIn, Twitter and Even more . Centro Affiliate Program for Digital Agencies

Event sponsors consist of PaperG and Affinity Express.

. For more details about the Digital Agency Top, consisting of the complete agenda and list of speakers, go to http://www.localmedia.org/Conferences/DigitalAgencyConference.aspx.

. About BIA/Kelsey . BIA/Kelsey advises business in the regional media space with consulting and assessment services, research and forecasts, Custom Advisory Services and conferences. Because 1983 BIA/Kelsey has actually been a resource to the media, mobile marketing, telecoms, Telephone directory and electronic directory markets, along with to government firms, law companies and investment business looking to understand trends and income drivers. BIA/Kelseys yearly conferences draw executives from throughout markets seeking specialist guidance on how business are discovering cutting-edge ways to grow. Additional info is offered at http://www.biakelsey.com, on the companys Neighborhood Media Watch blog, Twitter (http://twitter.com/BIAKelsey) and Facebook (http://www.facebook.com/biakelsey).

. About Neighborhood Media Association . Regional Media Association is a successful and ingenious association that serves more than 2,200 papers and their relevant digital items in the UNITED STATE and Canada. LMA assists neighborhood media companies with the digital transition by means of sophisticated programs, conferences, webinars, study and even more. LMA also provides 2 programs to the entire local media market: the Sales Certification Program and Google Ad-Words Accreditation Training. In addition, the LMAs Local Media Advancement Partnership provides regular monthly case studies on arising trends, brand-new business models and digital income development. Additional information is offered at http://localmedia.org. . . .
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