Lawrenceville, NJ (PRWEB) July 22, 2013
Edison Ventures revealed a $ 6M investment in a $ 7M total growth equity financing round in RealMatch, a leading supplier of online recruitment marketing. Existing investor Carmel Ventures joined Edison in the round. The New York and Tel-Aviv based business will use the capital to accelerate sales and advertising and marketing, expand the item providing, and enter brand-new markets.
. RealMatch is altering the landscape of online recruitment by permitting online publishers to better monetize their areas making use of recruitment marketing. RealMatch applies many of the exact same principles that made display and search marketing thrive. The Company has actually developed the biggest recruitment ad network in the U.S. included more than 1,000 job websites that RealMatch powers on behalf of its publisher affiliates. RealMatch uses exclusive advertisement optimization, targeting, and job matching innovations to substantially enhance advertisement efficiency and qualified candidate feedback rates compared to standard location task websites. The network impact allows publishers to attract more advertisers and job candidates concurrently, which equates into more profits and audience engagement.
. David Nevas, Edison Principal who led the financial investment noted The dramatic performance increase publishers experience with the RealMatch platform is compelling. By lowering inefficiencies in the recruitment advertising market, RealMatch has actually had the ability to drive a real win-win-win solution by improving the job search process for prospects, increasing money making for publishers, and providing even more targeted and effective options for advertisers. RealMatchs comprehensive technology stack, consisting of matching formulas, advertisement optimization, and campaign management, is really one-of-a-kind in the market. commented Tom Vander Schaaff, Partner who led diligence. We are excited to partner with such a talented group that leverages the strengths of both the New York and Tel-Aviv environments, mentioned Ryan Ziegler, Partner. Nevas joined the RealMatch board along with Diane Smith from Edisons Director Network.
. RealMatch is excited to have Edison Ventures as its new partner. We chose the Edison team since of their performance history as a successful firm that brings fantastic value in the form of support and domain experience. Edison’s investment will increase RealMatch’s growth and additional strengthen it as a market leader. stated Gal Almog, CEO.
. RealMatch is Edisons 19th financial investment in New York. It belongs to Edisons growing Interactive Marketing and eCommerce sector practice, which consists of financial investments in marketing and advertising technology, information services, digital media, consumer, eCommerce, mobile and the social networks economy. Notable financial investments include ACT!, Arkadium, Dendrite, Fishbowl, Gain Capital, Liberty Tax, Lifebooker, Magnetic, MediaBrix, MotionSoft, Neat, NetProspex, Operative, PlumChoice, Snap One and Vocus.
. About Edison Ventures
. Established in 1986 Edison partners with business owners, company and other funding sources to build successful business. Edison offers capital and value-added services to later phase ($ 5 to 20 million profits), infotech businesses. Initial financial investments vary from $ 5 to 10 million. Edison normally serves as sole or lead investor. In addition to offering development capital, Edison funds management buyouts, recapitalizations, spinouts and secondary stock acquisitions.
. Edisons financial investment professionals are based in Lawrenceville, NJ, New York, NY, McLean, VA, Needham, MA, and Cleveland, OH. Sector specializeds consist of Financial Technology, Health care IT, Interactive Advertising and eCommerce and Enterprise 2.0. Edisons successes include Best Software, Cambridgesoft, Dendrite, Gain Capital, Liberty Tax, M5, Magnetic, Marcam, Mathsoft, MediaBrix, Neat, NetProspex, Octagon, PlumChoice, Tangoe, Virtual Edge, Visual Networks, Vocus and many various other info technology leaders, which have a bundled market price surpassing $ 5 billion. Edison Ventures presently manages over $ 700 million and actively making new financial investments. To find out more on Edison Ventures, please go to http://www.edisonventures.com and follow us on Twitter @ edisonventure.
. About RealMatch
. RealMatch is changing the online recruitment market by building the largest and most effective recruitment advertising network created to connect employers and job seekers a lot more effectively, while helping digital publishers boost profits and website quality traffic with online recruitment. RealMatchs white-label solution for digital publishers consists of a highly-advanced task website platform, proprietary job matching innovation, and performance-based distribution projects throughout its network of hundreds of job sites that reaches over 100 million job applicants monthly. RealMatchs option guarantees digital publishers and media business exceed their rivals on all fronts and earn more with recruitment advertising. Find out even more at http://www.realmatch.com.